Pharmacology studies the different processes in which substances interact with living organisms to produce a change in function. Substances are considered pharmaceuticals if they attain medicinal properties, reduce the symptoms of an illness or ongoing medical condition.

Pharmacy, on the other hand, is a broader term, and points specifically to the health profession dealing with drug therapy. Pharmacists work in the area of drug therapy, optimizing the use of medications for the wide public.

The focus of the Pharma industry is to provide new products and medicines to the more effective treatment of different diseases. Different drugs are produced to cure diseases by bringing new solutions. Pharmaceutical industry develops innovative drugs in order to create specific medications for different diseases.
Pharma industries around the world are working to find new solutions for the public. One of the latest answers to pharmaceutical industry is Nanotechnology: applying science and technology controlling at the scale of no larger than hundreds of nanometer. There are several mechanisms and technologies in which nanotechnology is used in order to increase the bioavailability of drugs though, not all nanotechnology techniques deliver a satisfying solution to a specific application, such as Drug delivery, Solubilization of Hydrophobic compounds and increased bioavailability.

Many promising compounds are hydrophobic and require the use of toxic solvents in order to solvate and increase their bioavailability. However, this toxicity is the main barrier that prevents many of these promising drugs from reaching advanced preclinical stages and clinical trials.

Neowater^®, a novel and revolutionary water-based nanotechnology enables the dissolvent of highly Hydrophobic compounds with less to no use of toxic solvents, thus opens a new era in the pharmaceutical industry.